Spiritual Vodka has been under my keep for a while now, and I think it's safe to say that I've been their visual custodian as they penetrate the Nigerian, South African, and even New Zealand market.
From initial branding and strategic input, I have been on the Spiritual team since it landed in South Africa from New Zealand, with its eyes on a Nigerian trade.
As a part of the SA-based team, I worked on a comprehensive marketing strategy and rolled out a full-scale branding campaign aimed at trendy young consumers. We partnered with community influencers to create stunning visuals showcasing our product and brand values, as well as celebrating the lives of our consumers.
I worked on every visual aspect of this brand including collaborations and standalone work, from website to print marketing and social media, art direction and image retouching - I developed the brand manual and ensured all things Spiritual were consistent with the brand's global image.