Spiritual Vodka has been under my keep for a while now, and I think it's safe to say that I've been their visual custodian as they penetrate the South African, African and even New Zealand market.
From initial branding and strategic input, I have been on the Spiritual team since it landed in South Africa from New Zealand, with its eyes on a Nigerian trade.
The SA based team developed a comprehensive marketing strategy and rolled out a full-scale branding campaign aimed at trendy young consumers. We partnered with community influencers to create stunning visuals showcasing our product and brand values, as well as celebrating the lives of our consumers.
I worked on every visual aspect of this brand including collaborations and stand alone work.