Number 1 Mageu

 

Number 1 Mageu held a competition, asking designers to create packaging art inspired by the brand and the product, particularly for the banana flavoured SKU.

 

I drew my inspiration from what I see when I look at the brand in a South African context; South African people, clear blue skies, a golden sun, and then of course, the banana trees and leaves. Bright splashes of colour pay homage to the visual aesthetic of being in any South African space, as well as pulling from the brand’s existing colour palette.

 

This project allowed me to explore my passion for illustration, experimenting with simplified shapes, tone and texture.

 

I went in with the intention of creating something that was immediately relatable, inspiring delight and energy.

 

The two faces on either side of the packaging are two people in love, and the woman with a basket of bananas is a strong, independent business woman; all characters and stories that reflect real people and life stories.

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Copyright © Kyle van Zyl 2019